Smokefree… (www.smokefree.org.nz)
Smokefree Settings
Smokefree Homes and Cars
The Smokefree Homes and Cars mass media campaign continues, with another flight of television ads going to air in April. While this work is ongoing, we are investigating the next phase of the campaign, which is likely to focus more heavily on cars.
Homes and Cars remain important priority areas for us to work in. Smokefree homes and cars link well to the HSC’s work under the Reducing Youth Initiation Framework. While the main focus of the campaign is to reduce exposure to second-hand smoke, smokefree homes and cars can also contribute to increased cessation and are influential environments for young people.
The HSC is also investigating working at a national level with a range of other agencies, such as Plunket, that can assist in delivering the smokefree homes and cars message at a grassroots level. In order to have a co-ordinated approach, it would be great if anyone that has worked with Plunket at a local level on homes and cars initiatives could contact MARIJA ([email protected]).
World Smokefree Day
The ‘Wish for a Smokefree World/Wawatatia he ao Auahi Kore’ theme has been retained for 2006, with a specific focus on not smoking around young people. We hope this theme and focus will allow you to tailor activities to fit in with your local tobacco control priorities.
Regional team registrations and orders have now closed and resources will be despatched at the end of April. If you haven’t joined a team and want to know what is happening in your region, please contact CINDY ([email protected]) for team contact details.
World Smokefree Day 2006 will be supported by a short mass media campaign, including radio and television advertising, which will take place during May.
Smokefree Youth
Smokefree School Resources
If your work involves schools, please take the time to familiarise yourself with the new Smokefree school teaching resources, the Smokefree schools website (www.smokefreeschools.org.nz) and the Lungfish website (www.lungfish.org.nz). Your help promoting these resources within schools is important to ensure teachers are aware of their existence. An A4 colour poster advertisement is available to you as a PDF or laminated (multiple copies available). Please feel free to use it in your newsletters, distribute it to schools, to health promoting school workers, and anyone involved in Fruit in Schools etc. Please contact HEIDI for a soft copy or more laminated copies ([email protected]).
SunSmart School Teaching Resources – Years 5 and 6
HSC and the Cancer Society have recently developed a new SunSmart resource for Year 5 and 6 students. The resource replaces the existing resource Let’s Get SunSmart and, like the new Smokefree resources, was developed in close consultation with practicing teachers and has links to the Health and Physical Education curriculum. The resource is now available as a PDF from the newly launched SunSmart schools website (www.sunsmartschools.org.nz).
Fruit in Schools
A Fruit in Schools section is currently being drafted for the Smokefree Schools website (www.smokefreeschools.org.nz) by the Smokefree Schools Website Working Group. The section will provide more information on the Smokefree component of Fruit in Schools, and will include ideas for schools to help meet the Smokefree criteria.
Smokefree Youth Events
Through the Youth programme the HSC encourages the acceptance of a Smokefree lifestyle and a reduction in the uptake of smoking among young New Zealanders. A key part of this approach is positioning the Smokefree message alongside aspirational and ‘cool’ events.
Surfing Scholastics -The regional events of this school surfing competition are currently underway, with the finalists competing St Clair Beach, Dunedin 18-22 April. These events are branded with both Smokefree and TheSet, although (of course) no links between the brands are apparent.
MC Battle for Supremacy - MC Battle for Supremacy is a NZ hip-hop competition that has spawned the likes of Mareko (Deceptikonz) and Con Psy (Frontline). Regional events in Wellington, Auckland, Dunedin and Christchurch will be held during March and April, with the finalists battling it out at the National Final on 29 April.
For the first time the event will encompass all elements of hip hop (beat-boxing, break dancing, MC-ing and DJ-ing) for all ages. Tutorials will be run during the day for under 18s, and the competition will be held at night. The national final will take place in Auckland where audiences will be treated to a full display of hip hop culture including performances from DJ Manchoo and B-boy Dfye.
The Wellington R18 event was this year won by MC Xhale, who has recently recorded a smokefree track for the Lungfish website.
These events are branded with both Smokefree and TheSet although, again, no links between the two brands are apparent.
Auahi Kore Panui ... (www.auahikore.org.nz)
Kia ora Whanau - Where is the Auahi Kore programme at the moment, I hear you ask? Currently there are a number of projects on the move.
Matariki is fast approaching and planning for this year’s resources is well underway. All resources will be listed on the website as happened last year. The HSC is working with Te Taura Whiri and is looking to establish partnerships with city councils and other groups around the country that are participating in Matariki activities this year. By working with Te Taura Whiri we aim to increase the connectedness between Maori identity and culture and being Auahi Kore. In this context Matariki is key.
Also in development are this year’s Maramataka and wall planner. Thanks to all those that have sent in photos to be added to these resources. It is always great to reflect the work that happens in the community. It is hoped that these will be ready for distribution at the beginning of May.
The revamped website will be going live shortly with a new rangatahi section that will carry anti-tobacco industry information and quotes. This page will have its own dedicated web address, which will be promoted on all rangatahi resources. This page will help to educate about some of the tactics and behaviours used by tobacco companies, especially those that are operating in NZ. It also looks to give the opportunity for visitors to respond or leave a comment about what they have read.
The Te Kiwai Community support programme has been going extremely well, with a large number of community based events being supported, with many having a youth focus.
Shortly we will be investigating new resources to support the kaupapa in the community. If anyone has any new ideas or thoughts about new resources that may be helpful, please contact MERE.
Walking and Cycling
Bike Wise Week 2006 – A Big Success!
Another year, another successful Bike Wise Week. Results are still coming in but indications are that Bike Wise Week 2006 was the biggest yet.
Twenty-nine regions ran Go By Bike Day Breakfasts (twice as many as 2005), more than 5,500 people participated in the Bike Wise Business Battle (a 30% increase on 2005), 430 organisations and individuals ran Bike Wise Week events, Bike Wise Week featured on TV and radio and we’re at 200-and-counting newspaper articles.
A real stand-out this year was the new Mayoral Challenge, where Mayors across New Zealand got on their bikes and competed to see who could get the most people biking behind them. New Plymouth District Council won the event with more than 2000 people cycling with Mayor Pete Tennant (see photo at top). Thanks to all of you who supported Bike Wise Week 2006.
New Community Partnership Programme Funding Round Announced
Bike Wise is pleased to announce that we'll shortly be accepting Community Partnership Programme applications for events to be run between 1 June and 31 October 2006.
The Bike Wise Community Partnership Programme makes small grants of up to $1,000 to help run events, promotions and programmes that get more people cycling more often, rather than driving their cars everywhere.
Community groups, sporting and active transport organisations, health agencies, and local government authorities are all eligible. Schools are not eligible but we will support events run at school venues.
Last time round Bike Wise supported 16 events, including an adult learn to ride course, a bicycle obstacle ride, a crazy commuter race, a cycle buddy scheme and a children's cycle rodeo.
For further information or to get copies of the application documents contact THOMAS, [email protected], (04) 472 5777. Applications close 30 April 2006.
Please note that funds are limited and as such not all eligible events will be funded.
Cycle Imports Rise
Did you know that Statistics New Zealand figures show that cycle imports have been increasing since 2002, with growth of about 20 percent from the previous year in 2004 and 2005? Nearly 268,000 cycles were imported into New Zealand in the year ending June 2005.
Close Association with Community Walking Groups
In walking, HSC continues to work closely with Living Streets Aotearoa (LSA) on a number of projects including a toolbox to help communities develop walking maps, a tool for measuring “walkability” and a Walking Resource Database. Watch this space.
SunSmart… (www.sunsmart.org.nz)
It’s been a great summer, and for the SunSmart Programme this has been reflected in the amount of media interest in sun safety issues. This has included television pieces by TV One’s Sunday and Close Up programmes, as well as TV3’s Campbell Live and 60 Minutes programmes. There has also been some comprehensive print and radio coverage. Thank you to those of you who have contributed to such good unpaid media coverage.
SunSmart has also run television, radio and print advertising over the summer, and has been staging the dissemination of media releases at regular intervals.
We are now waiting for the final report of the Communication Campaign Evaluation so we can assess results and make decisions for next summer. We are also in the process of evaluating our community partnerships.
UV Conference
HSC is co-convening the forthcoming UV conference with NIWA. This is to take place 19-21 April in Dunedin, and more details can be found at http://www.niwascience.co.nz/rc/atmos/uvconference/
excessive exposure to ultraviolet (UV) radiation, particularly for children under 13, and their caregivers).
Vitamin D
Just a reminder - the first national position statement around vitamin D and sun safety “The Risks and Benefits of Sun Exposure” has been released and can be downloaded from our website (www.sunsmart.org.nz/ sunvitamind.asp). It is a step forward to have an Expert Advisory Group, made up of key stakeholders, develop this specifically for New Zealand.
Early Detection
An Early Detection Advisory Group has been set up to look at the issue of early detection of skin cancer in New Zealand. This group has now met twice and, following another meeting in May, hopes to release a report and recommendations in the middle of the year.
Sun Safe Behaviour
The national Sun Safety Survey has been completed, and the report is due in the next few weeks. The analysis of all such previous surveys, the first of which took place in 1994, is still taking place.
SunSmart Schools
The SunSmart Schools website continues to be a great source of information for those working on sun safety in the schools setting, particularly those schools with primary and intermediate students (www.sunsmartschools.co.nz). It includes a comprehensive section on the SunSmart Schools accreditation Programme, and the first in a series of curriculum resources (for classes with year 5 and 6 students) has just been added.
For more information please contact WENDY (email [email protected]) or SUSIE (email [email protected]). You can also check out the framework for 2005-2008, and other SunSmart information, on the website www.sunsmart.org.nz
Research and Evaluation
The start of 2006 has been a busy period for the Research and Evaluation Unit and there have been some further changes to the team. Melonie Martin has replaced Julie Gillespie. Julie’s contribution to HSC’s research and evaluation work was much appreciated and we wish her well in her decision to return to full-time study and complete her PhD. Melonie’s background in Health Psychology makes her a good fit for the Unit and we look forward to working with her.
Kate Garland is our other new face. Kate has joined the Unit from the Ministry of Health as project manager for the New Zealand Youth Tobacco Survey (NZYTS). The NZYTS brings together the survey of Year 10 students previously carried out by ASH, the HSC’s Youth Lifestyle Study and the Global Youth Tobacco Survey. The combined surveys will provide a comprehensive system for surveying tobacco-related attitudes and behaviours among young New Zealanders. We will provide more information about the progress of this important new initiative in the next Chat Sheet.
Research team activities for the first quarter of 2006 have included:
Further work for the Ministry of Health (MoH) to assess the implementation of the Smoke-free Environments (SFE) Act. A nationwide survey, based on HSC’s Smokefree / Auahi Kore monitor, is being undertaken for us by Gravitas Research and Strategy to collect further information about exposure to second-hand smoke in workplaces. The survey will provide more information to support HSC’s work to reduce smoking around children in homes and private cars. HSC is also contributing to a more in-depth evaluation of the SFE Act being carried out for the MoH by a team from the Universities of Otago and Auckland.
Completing the third and final stage of the bar managers’ survey.
Two-hundred and fifty-five bar managers, representing licensed hotels, taverns, chartered clubs and country clubs from across New Zealand, participated in the three surveys. Bar managers’ increased support for smoking bans in bars and clubs recorded five months after the legislation came into force was still evident after 11 months. Six out of 10 bar managers surveyed in the second and third surveys expressed support for the bans, compared with four out of 10 managers surveyed before the law change. The final set of results from this study will be published shortly on the MoH’s website.
Receiving the results from the evaluation of the SunSmart media campaign.
The results show an increase in parents’ and caregivers’ spontaneous and prompted awareness of sun-safety promotions. Prompted awareness has increased from 23% in October 2002 (the benchmark) to 65% in January 2006. Television remains the main source of information about sun-safety and the ‘Tiger Prawn’ TV ads continue to be popular, with around nine out of 10 children (95%) and parents and caregivers (88%) who had seen the ads saying they liked them. Some SunSmart behaviours have increased, while others have decreased. For example, more parents and caregivers say they "always" wear broad spectrum sunscreen and "always" put SPF 30+ sunscreen on their children, but fewer parents and caregivers said their children wear a hat that covers their face, neck and ears. The HSC and the Cancer Society will use these latest survey findings in planning and fine-tuning future SunSmart communications.
Progressing the public health approach to preventing and minimising gambling harm.
The Unit has completed a stocktake of resources available and is currently carrying out a survey to inform the development of the workforce in the problem gambling sector.
Evaluating the HSC's Bike Wise Week activities and events.
Currently responses from more than 500 participants in Go by Bike Day events in six centres around the country and more than 4,000 participants in the Business Battle are being collated. A survey of event organisers also has been completed. Results from the surveys will be available towards the end of May and will help the Walking and Cycling team assess the extent to which Bike Wise Week is meeting its objectives.
For more information on these projects or the work of the Research and Evaluation Unit, please contact SUE, ANARU, KIRI, STELLA, NIGEL, or MELONIE. For information about the NZYTS, please contact KATE.
Social Marketing
HSC recently provided two half-day seminars (Auckland and Wellington) featuring Ed Maibach, a highly regarded social marketer from the US. The seminars were over subscribed and those lucky enough to attend provided very positive feedback. Ed reminded us very strongly that social marketing is about “people and places” and that we need to address both to achieve change. He also challenged us to think more about the quality of our services, from establishment through to distribution and delivery.
The next social marketing offering features one of our favourite Australians - Rob Donovan. Rob will deliver a series of one-day seminars on social marketing in the August/September period (dates to be confirmed). These seminars will provide delegates with a basic introduction to the fundamentals of social marketing, covering the basic principles of marketing and social marketing. They will also look at the critical elements of an effective social marketing strategy from the big picture to delivery at the community level.
And – planning for the Social Marketing Downunder conference 2007 is starting – watch this space!
Shopping List
As mentioned earlier, we have just developed a striking new range of Smokefree and Auahi Kore clothing. Check out www.hscnz.org/merchandise/index.php to view the new items.
You’ll also see that the merchandise site has been upgraded so, if appropriate, you can order online. Remember, if your organisation requires the use of an official purchase order then you will still need to obtain one from your purchasing department. In that case just print off your ‘shopping cart’ and send it (and your purchase order) to SHARDA.
In an attempt to recover a portion of the distribution costs, we have introduced a $5 (excluding GST) postage and packaging charge on each order. While we realise this is an additional charge it has become necessary as handling costs have gone up.
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HSC (HEALTH SPONSORSHIP COUNCIL)
1st FLOOR, FULBRIGHT NZ HOUSE, 120 FEATHERSTON STREET,
PO BOX 2142, WELLINGTON
www.hscnz.org www.smokefree.org.nz
www.auahikore.org.nz www.lungfish.org.nz
www.bikewise.org.nz www.sunsmart.org.nz
Telephone 04 472 5777 * Facsimile 04 472 5799
[email protected]
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