for previous chat sheet click here>>

Smokefree Home pamphlets	Packs of 100, up to five packs complimentary After five packs, $10 per pack incl GST
Stickers  Smokefree Home   Smokefree Car  Waka Auahi Kore Whare Auahi Kore	Packs of 50, $10 per pack incl GST
Key Rings   Smokefree Home/Whare Auahi Kore Smokefree Home/Smokefree Car	Packs of 10, $10 per pack incl GST

There are also still a few packs of white Smokefree Home stickers.  These are old stock, for placement on the outside of a window/wall and larger than the new stickers.  They will be sold out at the same price as the new stickers

Other unregulated settings
We continue to develop our plan around other unregulated settings eg. children’s playgrounds, sports fields and civic spaces.

This plan is about positive role modelling and denormalising smoking behaviour (and thereby reducing uptake of smoking), not about second-hand smoke.  It is crucial we are well informed on the motivators and barriers impacting on both parents/caregivers and decision makers, in order to effectively establish and maintain unregulated smokefree settings.  It is also very important our messaging is accurate and consistent and we work to avoid message confusion.  Our research with smoking parents and caregivers and an upcoming survey of local councils will provide us with direction and we will share what we discover as soon as we can.  To help us with our planning, we have established a reference group of public health workers.

Watch this space for development in this area.  We are taking it slowly as it is imperative that we get the best possible messages developed.



World Smokefree Day

This year saw the highest number of teams ever register.  Local collaboration and leveraging off an ongoing national theme is the key to the success of World Smokefree Day.  It’s pleasing to see the focus move from one day to becoming part of a planned tobacco control strategy. 

Thanks to everyone who completed a World Smokefree Day evaluation, it’s always good to get feedback.  Congratulations to the winner of the evaluation prize, Marilyn McKay of Mid Central Public Health.



Smokefree Media

It has come to our attention that there may be some compliance issues around the Smoke-free Environments Act with theatre productions (ie. some directors are continuing to have actors smoking on stage).  We would, therefore, be interested in hearing if any of you have received complaints or had any issues in this area.  If you have any information please contact FENN on [email protected] 

To address this issue we are creating a resource for theatres, along the lines of those created by the Ministry of Health, to explain the legislation and compliance requirements for theatres.



Smokefree Youth

To contribute to the Reducing Smoking Initiation Framework's objective of ‘reducing the visibility and acceptability of tobacco use’, relationships with key youth print media are being established with the aim of removing depictions of smoking.  This has already been achieved with New Zealand's three most popular youth publications (Girlfriend, Tearaway, and Crème), which are useful as examples in negotiation with others.

Recent data from AC Neilsen on magazine readership among teens has informed the selection of magazines targeted. Priority is given to the magazines most popular with the Youth programme's target groups, followed by the magazines that have the highest levels of smoking depictions.

Print media survives on advertising revenue so this is our primary negotiation tool. Value is added when publications 'buy-in' to the objectives of the Youth programme and agree to include smokefree messages within content, or provide access to celebrities etc. For those magazines with the highest readership these 'value-adds' will be worked towards.

A flexible approach is taken in negotiations, with most youth magazines preferring to have an informal, verbal agreement. So far the following magazines have agreed to adopt a positive Smokefree policy and in some cases provide access to celebrities and remain open to opportunities to include smokefree messages in editorial:

·      Creme

·      Girlfriend

·      Tearaway

·      Jet

·      NZ Surfing

·      Pulp

·      Stella

Auahi Kore Panui ... (www.auahikore.org.nz)

Te Ao Mäori, Te Ao Auahi Kore, Hui 2005 - 19-21 October 2005
The Te Ao Mäori, Te Ao Auahi Kore, Hui 2005 – ‘Wawatatia He Ao Auahi Kore – Ka tutuki pea ngä moemoea’ is fast approaching so book a place now! The Hui is being organised by Te Reo Marama (formerly ATAK), HSC and Te Hotu Manawa Mäori with support from the Cancer Society of NZ. 

Two years after the inception of the National Mäori Tobacco Control Strategy we are progressing towards the overarching vision of Te Ao Mäori – Te Ao Auahi Kore. This hui is an opportunity to voice concerns, priorities, aspirations, and visions.

The Hui provides a forum for us all to make a difference to and for Mäori tobacco control.

Cost
• Early bird registration
Registration and payment received on or before  9 SEPT 2005
$100.00 (GST inclusive) per person for the full hui (excluding travel and accommodation).

• Late registration
Registration and payment received after 9 SEPT and before 7 OCT 2005
$150.00 (GST inclusive) per person for the hui (excluding travel and accommodation).

For more information on the Hui contact MERE ([email protected]).  If you would like to register or have registration enquiries contact ZARA ([email protected])[email protected]



Walking and Cycling

In 2005/06 HSC is delivering cycling and walking initiatives within the context of the Ministry of Transport’s Getting there - on foot, by cycle and the Ministry of Health’s Healthy Eating, Healthy Action strategies.

To help make sure we deliver all the initiatives we have been contracted to undertake we’ve been building the walking and cycling team.  As a result there are now three people focusing on this business – Brent Skinnon (Manager, Walking and Cycling), Wayde Beckman (Bike Wise Week Co-ordinator) and Thomas Stokell who has (re) joined HSC as Marketing Executive, Walking and Cycling.

We have a full programme ahead of us with Bike Wise Week, Kiwi Cycling, the New Zealand Cycling Conference, partnerships, and a national review of cycle skills courses and the development of guidelines based on best practice.  With walking we are working closely with Living Streets Aotearoa and will be facilitating the development of a national network of walking groups, a walking resource database, community street audits and a toolbox for creating walking maps.
In addition, we’ve been invited to sit on the national committee that will be guiding the implementation of Getting there and we continue to convene the Cycle Steering and (new) Walking Steering Committees.

If you have any queries or suggestions please contact BRENT ([email protected]).

SunSmart... (www.sunsmart.org.nz)

The priority for SunSmart for the summer of 2005 (and into the next three years) is to reduce excessive exposure to ultraviolet (UV) radiation, particularly for children under 13, and their caregivers. 

If the last few weeks are any indication we’re in for another very busy summer.  We have already received a number of requests for resources from event managers, and we are contracting our community partnerships with organisations such as Surf Life Saving NZ and the Canterbury Tennis Association.

Other items of interest to watch out for are:

• the September issue of Consumer magazine, which has a feature on solaria/sunbeds
• a New Zealand position statement on the risks and benefits of sun exposure – particularly in relation to Vitamin D
• a focus on policy within schools (primary and intermediate schools initially)
• a media release on altitude, snow and UV levels.

We are also working on extending the Tiger Prawn media campaign, and a new television commercial is in production now.  It will focus on the caregiver/parent as a role model for children.

The national Sun Safety Survey takes place very three years and is due to happen this summer.  You may also start to see some UV Index (UVI) work being done in Australia – they are following our lead and introducing the UVI into their media weather forecasts.  We have been supporting them in this process. 

For more information please contact WENDY (email [email protected]) or SUSIE (email [email protected]).  You can also check out the framework for 2005-2008, and other SunSmart information, on the website www.sunsmart.co.nz



Research and Evaluation

We are pleased to welcome Stella McGough to the research team on a permanent basis.  Stella’s appointment brings the team up to a total of four permanent members and one contractor. She will work initially on data and reports from the 2005 Smokefree/Auahi Kore population survey and is likely to be involved in aspects of the SunSmart programme research and evaluation. Stella’s email address is [email protected].

Julie Gillespie has been working with Tane Cassidy on formative research projects associated with preventing and minimising gambling harm. A literature review, which took a public health/social marketing approach to minimising gambling harm, was recently completed by the HSC and the Auckland University of Technology.  This review will inform advice given to the Ministry of Health as well as feed into the development of behaviour change indicators. For more information contact JULIE ([email protected]).

All five members of the research team are involved with analysing and reporting on findings from the 2005 Smokefree/Auahi Kore population survey. One of the first reports to be released will focus on attitudes towards smoking and second-hand smoke in workplace settings. Following that data relating to the Smokefree Homes campaign, including responses to the media and smoking behaviour change in and around the home, will be analysed and reported on. Findings relating to smokefree homes will inform decisions about the future direction of the Smokefree Homes campaign.

Another key influence on the future of the Smokefree Homes campaign will be findings from focus groups conducted with smoking parents and caregivers in June/July 2005. This study explored parents’ and caregivers’ smoking attitudes and behaviours as they relate to the home environment and a range of outdoor environments. Results from this study are due to be finalised by mid-September. For more information contact KIRI ([email protected]).

Finally, results from the first follow-up survey of New Zealand bar managers are currently being finalised. A summary of these results, comparing May 2005 figures (post-smokefree bars) with November 2004 (pre-smokefree bars) figures, will be provided to the Ministry of Health in the near future. It is expected that these results will show an increase in bar managers’ support for smoking bans in hospitality venues following implementation of smokefree bars. For more information contact KIRI.




Shopping List

		Homestead Jacket Brand: Smokefree Description: 100% merino wool CCC jacket with breathable polyester lining. Full zip front with two zipped pockets and logo on the left breast. Colour: Black Sizes: L, XL, XXL Price: $160.00                  Special Price - $98.00
		Contrast Polar Fleece Brand: Smokefree and Auahi Kore Description: 100% Polyester.  Black CCC polar fleece with grey on inside collar and 1/2 Zip. Logo on left breast. Colour: Black/Charcoal Sizes: M, L, XL, XXL Price:  $70.00                   Special Price - $45.00

Sale ends 19 December.

___________________________________________________________________________

HSC (HEALTH SPONSORSHIP COUNCIL)
1st FLOOR, FULBRIGHT NZ HOUSE, 120 FEATHERSTON STREET,
PO BOX 2142, WELLINGTON
www.hscnz.org www.smokefree.org.nz
www.auahikore.org.nz www.lungfish.org.nz
www.bikewise.org.nz www.sunsmart.org.nz
Telephone 04 472 5777 * Facsimile 04 472 5799
[email protected]