HSC Chat sheet April 2008

Kia ora koutou.

Well it’s a few months since the last Chat Sheet and we have been busy working away on a number of fronts. This Chat Sheet will bring you up to date on current work and what’s been happening recently. 

While we’ve been busy on the work front we’ve been busy of the personal front too, with four engagements, two weddings, three babies, and a number of comings and goings. While we’ve been sad to say goodbye we want to warmly welcome the following people to the HSC and hope you all get a chance to meet them in the next wee while:

Kath Blair (Smokefree Schools)
Bryony Cornforth-Camden (Research and Evaluation Unit)
Erik Erika (Feeding our Futures)
Kay Haughey (Research and Evaluation Unit)
Louise Mankelow (Problem Gambling)
Metilda Morais-Snell (Accountant)
Robert Muller (Business Development Unit)
Colleen Shramka (Business Development Unit)
Penny St John (Feeding our Futures)
Rebecca Whiting (Feeding our Futures).

Smokefree


World Smokefree Day 2008

World Smokefree Day is not far away. The successful 2007 theme returns: ‘Smokefree…it’s about us/Kia Auahi Kore mo tatou te kaupapa’, with the focus on creating a Smokefree/Auahi Kore future for the young people of Aotearoa New Zealand.

There is added emphasis this year on promoting quit attempts and a special cessation pack has been distributed to team leaders.

More information can be found at the World Smokefree Day website.

General

Second-hand smoke messages continue to be promoted through mass media and we are still keen to support local smokefree homes and cars initiatives. Please email Marija for more information or if you have a great community initiative to tell us about.

In conjunction with The Cancer Society, we recently released an implementation kit to assist those of you working on smokefree public places with your local councils. This comprehensive resource includes council processes, submission samples, case studies and resources, and can be downloaded from here. For a hard copy of the CD please contact Marija.


Smokefree Youth

Smoking Not Our Future Campaign

Phase Three of the youth-targeted Smoking Not Our Future campaign launched on 30 March 2008. Seventeen new celebrities have provided sufficient content to enable us to produce a number of television commercials (TVCs) and a vast range of supporting media.

HSC has been working with The Quit Group on Phase Three and supportive cessation messages have been added to the ‘denormalising’ and ‘social disapproval’ messages. Over April, Quit’s pilot ‘Text 2 Quit’ youth intervention will be promoted through the campaign.

Posters are once again available to health promoters on request and the range is viewable on the website.

Scripts of the three TVCs planned to air 30 March–31 May are below. The third TVC is likely to be used to support World Smokefree Day.

TVC1 – CESSATION/TXT 2 QUIT launched 30 March 2008
Dave: The thing about smokers is every single smoker thinks they’re going to quit
Bryce: Yeah I’m definitely stoked that I’ve given up this year
Penny: Quitting has given me something to be really proud of
Dave: I did have to have a few goes at it
Shavaugn: You can’t expect to give up the first time I’m sure
Phil: Quitting is probably the hardest thing you’ll ever do, but it’s worth it
Smoking Not Our Future
Quit by text now. Free-Text ‘Quit’ to 3111

TVC2 – CESSATION, SOCIAL DISAPPROVAL, DE-NORM – launched 30 March 2008
Awa: They say ‘I’m not addicted bro, I could stop if I want’. Five years later, still smoking.  I don’t think so my cuz
Ben: It’s such an anti-social (blanked expletive) thing too
Samuel: I don’t know anyone who smokes who doesn’t want to give up
Paul: I’m always like a little bit disappointed when I hear that someone’s a smoker
Shavaugn: It’s just such a turn-off
Jermaine: You’ve just got to give that up
Smoking Not Our Future
Want help to Quit? Call Quitline (or Quitline number on endframe)
 
TVC3 Adult-focused TVC – ROLE MODELING, CESSATION – suggested for WSFD
Shavaugn: I would never smoke around kids. I’d feel so irresponsible because of course when you’re a kid you want to do what the grown ups are doing
Ben: You follow your parents, you just follow their behaviours
Helen: For other people’s sake I have to stop doing it
Jermain: It comes down to the individual to really go ‘right I need to quit’
Penny: Everyone can quit if you want to bad enough
Smoking Not Our Future
Want help to Quit? Call Quitline (or Quitline number on endframe)

See the campaign website to view the campaign material, including the cinema/TV advertisement and full celebrity testimonials.

If you would like to use any of this campaign material in your work, please contact HEIDI.


Smokefree Schools

A Smokefree Schools Project Manager, Kath Blair, has joined the Youth programme. The new position is based at HSC but is also accountable to the Smokefree/Auahi Kore Schools Group (a sub-group of the National Smokefree/Auahi Kore Working Group). Kath has spent the last 10 years as a secondary school teacher and Dean, meaning she brings extensive experience in the education sector to the HSC.

The Smokefree/Auahi Kore Schools Group was formed last year to ‘increase the number of schools effectively addressing smoking uptake’ (this includes cessation).


Smokefreerockquest

This year marks the 20th anniversary of Smokefreerockquest. Elaborate plans are afoot for the celebratory year, such as the involvement of high-profile past Smokefreerockquest participants, a compilation CD and a reunion event. The Smoking Not Our Future campaign will have a strong presence at all regional finals and the national final. Smokefreerockquest reaches close to one quarter of all teens in NZ.

The official website this year is here.


Juice TV

Juice TV, the youth music station that last year adopted a smokefree status, continues to support HSC through airing unpaid ‘Juice TV is Smokefree’ promotional ads, removing smoking depictions from their broadcasts and maintaining a smokefree working environment.  The ‘face’ of Juice TV, Penny Newton, is a featured celebrity in Phase Three of the Smoking Not Our Future campaign.  

C4 TV is currently exploring how they can also adopt a smokefree policy.


Anti Crime Music Video

A recently released music video featuring the bulk of New Zealand’s top hip hop artists (Scribe, Che Fu, Awanui Reeder, PNC, Savage etc) subtly features Smokefree and Auahi Kore merchandise and Smoking Not Our Future signage. This opportunity increases brand awareness, provides a positive link between music, celebrities and our message, and presents a unique method of reaching our highest priority audiences.

2006 Year 10 In-Depth Survey Top-Line Report Available

The 2006 Year 10 In-depth Survey top-line report is now available here.

This report presents the top-line findings from the 2006 Year 10 In-depth Survey, part of the NZ Youth Tobacco Monitor. The survey explores 14 and 15-year-olds’ behaviours, and risk and protective factors associated with smoking uptake. Results are presented by gender, ethnicity, and socio-economic status sub-groups, and by smoking status where appropriate.

Topics include:
• Current tobacco smoking behaviour.
• Attitudes and beliefs related to smoking.
• Smoking cessation experience (‘current smokers’ only).
• Exposure to others’ smoking.
• Smoking-related health promotion messages.
• Youth culture.
• Connectedness – parents and school.
• Awareness of, and attitudes towards, the tobacco industry.

Keep your eyes peeled for additional mini-reports with a focus on specific topics within the survey - coming soon!
If you have any further queries about the survey methodology or report, or areas of interest that you would like to discuss, please don’t hesitate to contact Ingrid who is part of the HSC’s research and evaluation team).

The full report is available here.

Auahi Kore Panui...

In recent months we have revamped the Auahi Kore promotional items, so over the next couple of months you will see some changes - a new website, new community resources (see the picture below of the new mihimihi card), and new Matariki posters (again, see below).

‘Bloodlines’ is the theme of these new items. You can be physically and culturally healthy by gaining greater knowledge of who you are, where you are from, who you are connected to, and by being smokefree.

The new Bloodlines range includes a range of t-shirts (adults and children’s sizes – the ‘tiki’ range) and a new bag. New caps and beanies are on there way, as well as a new full apron.

These new resources are a small but visible way to show HSC’s continuing support of Maori communities to promote their events as Auahi Kore. We are also setting up additional partnerships to promote the Auahi Kore message in schools.

For more information on Auahi Kore activities contact MERE. To look at the new merchandise go here.



SunSmart…


SunSmart Media 2008

The summer of 2007/08 saw the end of Tiger Prawn’s reign and the beginning of a new “SunBurnt Kids” mass media campaign. The new campaign aims to reduce the occurrence of melanoma skin cancer (and all the pain and suffering that goes with them) by informing parents of the link between sunburn  and melanoma and by reminding parents of the need to protect their children from the damaging effects of UV radiation (Never let your child get sunburnt). The primary audience for the campaign is parents and caregivers of 8 to 12 year olds because whlie people are very good at looking after younger children (7 years and under) they tend to let the reins slip when it comes to ensuring older children are protected; particularly at a time when they (tweens) are establishing separate identities from their parents.

The “Sunburnt Kids” campaign has been received very favourably by the skin cancer control sector and generated a lot of enthusiasm and support from the television, radio and print media. We are currently undertaking research to help us gauge public awareness of the campaign (as awareness is an essential first step towards behaviour change).

This past summer, more SunSmart merchandise items have been offered on the HSC website. We are currently undertaking a “resource needs analysis” and if you’d like to make any suggestions for improvement or have any ideas for items that you’d like to see sold in the SunSmart line, SUSIE would like to hear from you.

For information on SunSmart please contact WAYDE or SUSIE or visit our website.

 

Feeding our Futures...

The last few months have seen the Feeding our Futures programme continuing to focus on building links and relationships with communities and groups working to promote improved nutrition. As well as having a number of major research projects underway, it has seen the launch of new projects and initiatives designed to support communities and help families to achieve better diets for their children.

Launch of Healthy Snacking Resource

February kicked off with a fresh focus on ‘how to snack the healthy way’, with a new resource showing ideas and recipes for quick, tasty and easy snacks appearing in women’s magazines and community papers across the country. A copy of the resource is available in English and Te Reo Maori at here.

 


Changes to the Team

Erik Erika, who comes from a background of working with Pacific communities, joined the team late last year as a new Marketing and Community Coordinator. More recently, Penny St John and Rebecca Whiting have begun working with us. Penny has joined us from The Quit Group, where she worked on marketing and communications, and will be working for us in a Senior Marketing and Communications role. Rebecca has joined us from the Families Commission, where she worked in a marketing role, and will be working as a Community and Marketing Coordinator.

These new arrivals mean we have said a sad farewell to both Hereni Coffin and Anna Passera. Both have made a significant contribution to Feeding our Futures and we wish them well.

Community Partnerships Fund

The launch of a new community partnership fund in November 2007 met with a huge response from the community and we received a high volume of applications from groups looking for support for healthy eating projects and initiatives within their communities. A second round of funding was launched during March, for activities and initiatives taking place from April to June. Funding of up to $5,000 + GST is available for successful applicants. For more details visit here.

Report Sets Sights on Improving Nutrition for Maori

A plan outlining recommendations and strategies for improving nutrition for Maori was released last month by the HSC and is being incorporated into the Feeding our Futures programme.

Written by Te Hotu Manawa Maori, the report summarises discussions and feedback gathered from six hui held around Aotearoa in 2007 with key Maori stakeholders in Maori communities and the nutrition sector.  The report will help in the development of new messages in supporting existing messages. 

Some of the key recommendations from the report have been adopted by the programme team, including the establishment of a Maori Nutrition Roopu to inform the development of strategy and vision and to provide guidance where needed. The full report, including information about the Roopu, will be distributed directly to all those who attended the regional hui, or you can request a copy by contacting Erik.

If you would like to receive regular updates on Feeding our Futures, you can join our database by emailing your contact details to [email protected].

For any questions regarding Feeding our Futures please feel free to contact MICHELLE.

 

Problem Gambling – Our communities, Our families, Our problem...


Kiwi Lives campaign

There’s something disturbing in the heart of our community.
Something that’s wrecking Kiwi lives;

Destroying relationships, causing kids to go hungry,
And businesses to fail.
It brings with it debt, crime, violence and despair.
It attacks our families, our friends and our neighbours.
It affects us all.
Problem gambling – we all lose.

 
 
Problem gambling is when people, and often their families or communities, experience harm or distress as a result of gambling. Problem gambling can affect our health, our relationships, our finances, our employment, our children and the community we live in.

Many families and communities around New Zealand are affected by problem gambling. It can lead to, or is associated with, relationship breakdown, crime, depression, other health problems, neglect of children, debt and loss of assets and violence in the home.

The Kiwi Lives campaign, launched in April last year, aims to highlight the damaging effect of problem gambling in homes and communities, increase  awareness and understanding of problem gambling and its impacts, and create a supportive environment for public health and community action.

Evaluation of the campaign, along with anecdotal feedback from providers, confirms that we have been successful in engaging people, and that we have generated increased knowledge and concern in people about gambling harm and its impacts. Across all levels of engagement (thought provoking, believability and relevance), the campaign has been particularly successful with Pacific and Maori communities – generating discussion and concern. The findings suggest that people now want to know explicit information about gambling harm, and they want to know what they can do.

Planning is now underway for the second stage of the Kiwi Lives campaign, to be launched at the end of this year.

Large benchmark survey of gambling behaviours and gambling harms in New Zealand

Late last year, HSC released the findings of the Gaming and Betting Activities Survey 2006/07: New Zealanders’ knowledge, views and experiences of gambling and gambling-related harm (GBAS). The survey of almost 2000 people collected information about attitudes, knowledge, behaviours and protective practices in relation to gambling and gambling harm.

The GBAS provides the first opportunity to capture New Zealanders' knowledge and views of gambling-related harm. It also provides insights into people's knowledge and experience of strategies and services to prevent and minimise gambling harm from an individual to a community level. While most of the research undertaken on problem gambling has focused on the prevalence or incidence of problem gambling, this survey builds and expands on our knowledge, capturing the wide range of impacts experienced by New Zealanders as a result of even moderate gambling.

The survey shows that the majority of New Zealanders engage in some form of gambling, with around 4 out of 5 taking part in a gambling activity within the past year.

It measures for the first time the fallout of gambling on society, with almost 1 in 10 adults saying they had spent more time or money than they had meant to on gambling, and one in six people said someone in their wider family or household had gone without something they needed or bills were not being paid, because of spending on gambling. The same proportion said they had experienced arguments due to gambling.

The majority (79%) of people think it is quite or very common for people to get into personal or money trouble from gambling. While participants are aware of the fund raising benefits of gambling, overall 51% believe this does more harm than good. Almost nine out of ten people think that, like other products that harm people, advertising of gambling activities should be limited in timing and type.

For copies of the full report, a summary report, a powerpoint presentation and the survey, visit here.

 
Problem gambling resources

A number of resources are available for problem gambling providers and community groups, including brochures, postcards and a bumper sticker. Merchandise is also available, including a range of T-shirts and banners - these are available at cost from the HSC. To access these contact Louise.


Changes to the team

Congratulations to Kate Garland who, sadly for us, has left the HSC for the Ministry of Health, and is due to have a baby in the next wee while.

Louise Mankelow (who until recently was Louise Hill) has joined the problem gambling team as a marketer/health promoter. Louise was formerly a health promoter for the Wellington branch of the Problem Gambling Foundation, where she worked closely with community groups and also led the POW Pokie T-Shirt project.

Contact programme manager TERESA or LOUISE, problem gambling marketing and health promotion, for more information.


Business Development Unit

What we are about

The Business Development Unit (BDU) was established to support and enhance the HSC’s business and performance. The BDU’s aim is to contribute to the HSC being seen and acting as a credible and reputable social marketing agency in Aotearoa. In order to achieve this aim we need to enhance/establish our systems and processes across the organisation

The BDU operates under three areas:  

1
Capacity Development - Contribute to our organisational capacity to deliver appropriate and effective social marketing programmes.
2
Planning – Support and facilitate strategic and operational planning activities across the organisation.
3
Sector Enhancement – Support and enhance the wider health sector through specific projects.

Who we are (In alphabetical order)

Tane Cassidy
Tane is of Ngapuhi and Ngati Hine descent, was born and bred in the mainland – Blenheim, and currently lives in paradise (Gisborne).  He has a background in physical education and nutrition. He has worked in sport administration (Hillary Commission), social policy (Te Puni Kokiri), negotiated hospital and primary care contracts (HFA), and managed DHB contract agreements (Ministry of Health) before joining the HSC. Tane’s job is to manage the BDU team.

Jennifer Harris
Jennifer hails from all over the country (Woodville, Tauranga, Auckland, Palmerston North, Invercargill, we could go on….), started her work life as an occupational therapist but strayed into the addictions area, focusing mainly on alcohol-related addiction. She worked for ALAC as a regional manager and later as the national communications manager. In this role she learned a lot (quickly) about social marketing. She said ‘goodbye’ to full-time work when she finally got round to starting a family back in 2002. She worked part-time for the Occupational Therapy Association but the call of social marketing was too great and she responded to a request from Iain to help organise the first social marketing conference back in 2003. Between now and then she has done social marketing consulting and training, and organised a number of conferences for HSC and other organisations.

Jennifer’s role in the BDU is to develop social marketing opportunities that enhance the sector, through the provision of IT systems, training/conferences, and stakeholder and workforce development.

Robert Muller
Robert is Tongan and hails from South Auckland, Mangere. He has a Masters in Organisational Psychology, however has a diverse work background, from mental health, vocational rehabilitation, and health promotion with Waikato DHB to his previous role of health promotion manager for a primary healthcare organisation in South Auckland.

Rob’s role in the BDU is to develop organisational capacity opportunities, including undertaking needs assessments (eg. organisational climate surveys), supporting organisational values, and developing shared learning/training activities.

Colleen Shramka
Colleen grew up in Hawke’s Bay and Auckland, but is now a true Wellingtonian. She has a Bachelor of Science degree and is working on a Masters of Public Management.  Her work experience includes ACC, the Ministry of Health and the Department of Internal Affairs.

Colleen holds the strategic development and operational planning role within the BDU.


Research and Evaluation

The Research and Evaluation Unit is currently completing a large number of research projects and a full update will be provided in the next Chat Sheet.


Merchandise

New improved service launched

In an effort to improve our service to you and streamline our processes we’ve made some changes to our sales and merchandise service. While we will still take sales orders as we previously have (via the website, email, or fax), we have moved the storage and distribution of the stock to an off-site warehouse/distributor.

The new system means we no longer have sales stock on site in Wellington. However, we will still be able to get stock to you within a short time frame (we are aiming to have the order out to you within five days of receiving the order). The new system also means we will be able to keep you better informed of the progress of your order – we will send confirmation when your order has been received and also that it has been sent. We will send you an invoice in due course and all enquiries will be through us as well.

While the email address has changed – now [email protected] - the ordering system stays the same. So check out our website and place those orders!

The change to the merchandise service means we have said goodbye to Sharda. She has contributed to the HSC in a number of ways over a number of years (we know many of you will have spoken to her many times) and we wish her well in her new endeavours.


MERCHANDISE PRICE LIST

Effective March 2008

Please allow a minimum of 2-3 weeks production/turn around time for most items. HSC charges $5.63 Inc GST for postage and packaging on all orders. To view various merchandise items go to www.hscnz.org .

Orders can only be emailed if NO purchase order is required by your organisation.

 

AUAHI KORE/SMOKEFREE CLOTHING

inc GST

Scarf

 $16.50

 

AUAHI KORE/SMOKEFREE PROMOTIONAL

 

Lip Balm

 $2.50

Mints

 $40.00

Umbrella

 $25.00

Basketball

 $20.00

Netball

 $15.00

Stress Ball

 $3.00

Touch Ball

 $15.00

Corner Flag

 $39.00

Cone

 $8.00

Lanyard (white, printed both sides)

 $6.00

Lanyard (black, printed one side)

 $4.00

Whistle

 $7.20

 

AUAHI KORE CLOTHING

 

Basic Branded T Shirt – Unisex (white, navy)

 $25.00

Basic Branded T Shirt - Women’s (white, navy)

 $25.00

Green Branding T Shirt - Large Logo

 $20.00

Fitted V Neck T Shirt - Women’s (limited stock, black only)

 $20.00

Tamariki Fantail T Shirt

 $15.00

Tiki Tahi Design T Shirt – Unisex (charcoal, cream, silver, wasabi)

 $25.00

Tiki Toru Design T Shirt - Women's (charcoal, cream, silver)

 $25.00

Cyclone Jacket

 $180.00

Gravity Jacket

 $80.00

Tiki Tahi Cap

 $15.00

Apron (currently out of stock)

 $19.00

Beanie

 $7.00

 

AUAHI KORE PROMOTIONAL

 

Backpack – Tiki design

 $40.00

Gear Bag

 $48.00

Balloons – pkt of 100

 $40.00

Drink Bottles

 $2.50

Pens – pkt of 10

 $4.50

Sign (Kura, Kohanga Reo, Marae, At All Times)

 $22.00

 

SMOKEFREE CLOTHING

 

Basic Branded T Shirt – Unisex (black, chocolate, white, navy)

 $25.00

Basic Branded T Shirt - Women’s (black, chocolate, white, navy)

 $25.00

Green Branding T Shirt - Large Logo

 $20.00

Fitted V Neck T Shirt - Women’s (limited stock, black only)

 $20.00

NZ Design T Shirt – Unisex (navy)

 $28.00

NZ Design T Shirt - Women’s (chocolate)

 $28.00

Pacific Design T Shirt – Unisex (navy)

 $28.00

Pacific Design T Shirt - Women’s (chocolate)

 $28.00

Cyclone Jacket

 $180.00

Gravity Jacket

 $80.00

Beanie

 $7.00

Apron

 $19.00

 

SMOKEFREE PROMOTIONAL

 

Backpack

 $40.00

Gear Bag

 $48.00

Kamakazzi Bag

 $40.00

Balloons – pkt of 100

 $40.00

Drink Bottles

 $2.50

Pens – pkt of 10

 $4.50

Sign (School, Early Childhood Centre, Club, At All Times, Area, Netball)

 $22.00

 

SUNSMART

 

SunSmart Drink Bottles

 $6.80

SunSmart Frisbees

 $3.00

SunSmart Beach Umbrella

 $132.00

SunSmart Beach Umbrella Base

$15.00

 

 

 

PROBLEM GAMBLING

 

Basic Branded T Shirt – Unisex (white, black)

 $29.10

Basic Branded T Shirt - Women’s (black, white)

 $32.60

Polo shirt – Unisex (black, white)

$35.30

 

 

 

FEEDING OUR FUTURES

 

Peeler/grater

$3.40

 

 

PLEASE FAX YOUR ORDERS TO KARYN-MARIE – 04 472 5799.  Or email to: [email protected]

 

OFFICAL ORDER FORMS WITH ORDER NUMBERS MUST BE SENT IF REQUIRED BY YOUR ORGANISATION

Organisations or individuals that do not have a credit rating with HSC please send a cheque with your order to the above postal address or contact us to organise setting up a credit account.

Terms of Trade

All accounts are payable by the 20th day of the month following the date of invoice. If the account is not paid within 60 days after the due date, our debt collection agent may charge you a fee equal to 25% of the unpaid portion of the price, but not less than $25.00. Where the total debt collection agency costs, legal and other costs arising from the collection of any amount owing exceeds the debt collection fee charged, our debt collection agent is also entitled to recover such additional costs from you.  This clause is intended to be for the benefit of and enforceable by our debt collection agent under the Contracts (Privity) Act 1982

_________________________________________________________________________

HSC (HEALTH SPONSORSHIP COUNCIL)

1st FLOOR, FULBRIGHT NZ HOUSE, 120 FEATHERSTON STREET, PO BOX 2142, WELLINGTON

Telephone 04 472 5777 • Facsimile 04 472 5799 • [email protected]

_________________________________________________________________________