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Other key results:
Due to the positive results of this evaluation, it has been converted into a TVC and will screen across all channels for two weeks around World Smokefree Day. The HSC Tobacco Control team are jointly funding the supporting media around this period, including the TVC, Adshels, print advertising and internet advertising. A radio advertisement has also been created for use by regional health workers. The campaign will extend until at least the end of the calendar year. Material already obtained through interviews and photo shoots with 14 celebrities will spread across various media during this time. Heavy use of internet advertising is planned as it is now possible to segment (via personal profiles) teen audiences on popular websites such as MySpace and Google. This makes it possible to reach specific audiences at relatively low cost. Research will be undertaken later in the year to determine how effective the campaign as a whole (rather than just the cinema ad) has been for those young people exposed to all media executions. If the results are positive, the campaign is planned to extend into 2008 and more research will be undertaken to determine which celebrities will be effective to feature in the campaign extension. Health Promoters are encouraged to make use of the material and all celebrities have signed release forms granting permission for their material to be used (magazines, posters, radio, TV and cinema). A radio ad has been made specifically for the use of health promoters. If you wish to use any of this campaign material, please contact HEIDI. See the campaign website to view the campaign material, including the cinema/TV advertisement and full celebrity testimonials. Two examples of banner-style ads for print and online advertising are below.
PartnershipsHealth workers are encouraged to support the following Smokefree events by promoting them to youth audiences in their region. A small number of free tickets to each regional final event are available to those health promoters who work with young people. It is suggested that the tickets be used for prizes or incentives. Please contact HEIDI for tickets.
Remaining Smokefreerockquest 2007 dates are:June
July
August
October National Final, North Shore 20th
Smokefree Pacifica Beats 2007 dates are:June
July
August
September National Final, Auckland 22nd New Zealand Schools Tour ChangesThe New Zealand Schools Tour has cancelled their nationwide tour this year due to lack of sponsorship.
Auahi Kore Panui ...Matariki 2007Matariki acts as a vehicle to deliver the Auahi Kore kaupapa to the wider community. During the time of Matariki, the Auahi Kore programme promotes a number of themes such as self development, achieving a greater understanding of one’s self and planning for one’s future direction. These themes have been identified as being self protective factors against smoking initiation as identified in the Framework for Reducing Smoking Initiation. The poster series has had a slight revamp this year and a new image has been gifted from Jamie Boynton. The new poster - Te Mahara, will be used in print ads to promote Matariki and can be seen on the website along with the other seven posters (available at no cost). The 2007-08 Matariki Maramataka and Wallplanner are also available and can be viewed online at here.
Auahi Kore MediaOver the next couple of months you may see some advertising around Matariki,in bus shelters and magazines, as well as the Endangered Species 2 campaign. Endangered Species 2 is a joint campaign of Te Reo Marama and the Auahi Kore programme and can be seen in the June issues of national magazines and in bus shelters at the end of June. The purpose of the campaign is to raise awareness of the effect of smoking on Maori and to put a call to action out to Maori (and all New Zealanders) to resist tobacco. There is a website under development, and posters and other resources have been produced to support the advertising campaign. So, watch this space, or visit the website in June. For more information on Auahi Kore activities contact MERE.
SunSmart…Summer has come and mostly gone. While not quite to the level of the previous summer there has been some good media coverage, especially in print and radio. Thank you to those of you who have contributed to this. As well as the unpaid media there has been SunSmart television, radio and print advertising over the summer and media releases sent out at regular intervals through the summer. The national position statement around vitamin D and sun safety “The Risks and Benefits of Sun Exposure” can be downloaded from the website. In July this year it will be reassessed to ensure it still up to date. The Early Detection Advisory Group was established to look at the issue of early detection of skin cancer in New Zealand. It has now completed its report and this is with Ministry of Health for their comment. Over summer an evidence review was undertaken, followed by audience research. Top line results were presented at the Steering Group meeting that took place in Wellington on 19 April. Recommendations from this meeting are being collated and will help inform what happens in summer 2007-08 and beyond. The SunSmart Schools website continues to be a good source of information for that setting. This site is specifically aimed at those schools with primary and intermediate students and is aimed at helping schools better protect their students from too much sun. This past summer, more SunSmart merchandise items have been offered on the HSC website. If you’d like to make any suggestions for improvement or have any ideas for items that you’d like to see sold in the SunSmart line, SUSIE would like to hear from you.
For more information please contact WENDY or SUSIE. You can also check out the framework for 2005-2008, and other SunSmart information, on the website.
Cycling and WalkingHSC says goodbye as Bike Wise rolls on.For 13 years, the Health Sponsorship Council (HSC) has been helping get New Zealanders on bicycles. However as of 30 June 2007 HSC will no longer be running the Bike Wise Programme. Although a new provider is yet to be announced, the Bike Wise Programme will continue with support from Land Transport New Zealand and the Ministry of Health. The Bike Wise programme would not be the success it is without the contribution of the Bike Wise network. HSC wishes to acknowledge and thank everybody involved with the Bike Wise Programme for your efforts and energies over the years. Recently the programme has taken off. In 2003, participation in Bike Wise Week was 40,000 and 170 organisations ran Bike Wise events. This year approximately 100,000 people took part in 533 events. In 2003, 1000 cyclists took part in the Business Battle. This year, a phenomenal 10128 participants pedaled 801,836 kilometres! What’s more, over a quarter of these people were first time or very infrequent cyclists and evaluation shows us that these people are likely to keep cycling and get out of their cars in order to do so. Last year we introduced two new stars to the Bike Wise stable - the Mayoral Challenge and the Community Partnership Programme - and we made the finals of the NZ Marketing Awards as a result. Together with the Bike Wise network we are achieving the holy grail of social marketing we are affecting behavioural change. We are getting more people cycling more often. So once again, thank-you from the HSC Bike Wise Week team.
Healthy EatingCheck Your TVOn 24 May, the HSC launched a new social marketing programme for healthy eating under the brand name ‘Feeding our Futures’ (new logo below).
The new programme has been developed by the HSC with support from Agencies for Nutrition Action (ANA), as part of the Government’s Healthy Eating-Heating Action strategy. It kicks off with campaign of national TV, radio and print advertising aimed at providing parents with simple, practical and accessible tips that will help them achieve healthy diets for children. The first strategies have been chosen to ensure they are easy to adopt and work around those daily challenges that exist for many families. These include:
The programme aims to take parents on a journey, starting with simple tips and moving towards the more challenging areas of child nutrition. In addition, the programme aims to support those working in public health nutrition by providing a national platform to promote improved nutrition and positive eating behaviours among their communities. Resources are available for those in public health nutrition to use with their communities, as well as and a dedicated website. We’d like to thank all those who have helped the HSC to develop the programme, and bring it to this point, including ANA, and our expert advisory group.
HuiAlso on the horizon, we are working with Te Hotu Manawa Maori to plan a series of hui with Maori health providers from June, that will contribute to the development of a social marketing implementation plan to ensure that the programme is effective for Maori communities. We are also looking to develop a similar plan for Pacific families, through our work with the Pacific Island Food and Nutrition Advisory Group (PIFNAG.) For more details about these processes please contact HERENI. For any questions regarding Feeding our Futures please feel free to contact MICHELLE, Programme Manager, or ANNA, Marketing and Communications.
Problem Gambling
HSC Launches Problem Gambling CampaignKiwi Lives, a mass media campaign to get New Zealanders thinking and talking about problem gambling and actions they can take to minimise and prevent the harm it causes, went to air at the end of March. The campaign, which features a 30-second television in English and Maori language and six radio advertisements, was launched on 23 March by Hon. Damian O’Connor, Associate Minister of Health.
The objectives of the campaign are to increase awareness and knowledge of problem gambling and its impacts on New Zealand families, whanau and communities and to increase support for preventative measures. "Problem gambling destroys relationships, kids go hungry, businesses fail, debt mounts and violence and crime results," Damien O'Connor said when he announced the campaign. HSC problem gambling program manager Teresa Pomeroy says the 'Kiwi Lives' mass media campaign is the first phase of a comprehensive social marketing programme to highlight the damaging ripple-on effect of gambling harm in homes and communities. Every year, New Zealanders lose about $2 billion dollars to gambling or about $5.5 million a day. “Some community organisations, like the Salvation Army, estimate that in some areas one in three people visiting food banks are affected by their own or another's problem gambling.” The ad was well received by problem gambling organisations and community groups and tested positively with focus groups across all ethnic and socio-demographic groups. Although the primary purpose of the campaign is to make people think about problem gambling, and the impacts it has on families and the wider community, the Gambling Helpline, whose 0800 number appears in the television and radio advertising, say the campaign led to a significant increase in people seeking help or information. Comparing the first three weeks of the campaign with the same three-week period last year, the Helpline saw an overall increase in calls of 43% (200 new clients), of which:
There was an increase in calls from Pacific peoples of 138% over the same period last year, with corresponding increases of 83% for Maori and 55% for Pakeha. There is also feedback from key problem gambling agencies citing a more supportive environment for public health and community action to address gambling harm at a national, local and regional level. The HSC programme team is now working on its programme plan for the nest three years.The television and radio commercials will be on air again at the end of August/beginning of September to coincide with Gamble Free Day events. The commercials can be downloaded from the campaign website. Contact programme manager TERESA or KATE, problem gambling marketing and communications, for more information.
Research and EvaluationThe Research and Evaluation Unit has been expanding over recent months, as HSC has taken on new areas of work. We thought it would be useful to introduce everyone to you and put faces to the names. So here we are, along with a bit about our different backgrounds and our current areas of work at HSC.
From left to right Kiri Milne (Senior Researcher). Kiri has been part of the HSC’s R&E team since 2002. She has a background in social science research and completed her MSc in Geography at the University of Auckland. Kiri’s work in the R&E Unit has covered the breadth of HSC’s programme areas. She has been involved in research and evaluation for the Tobacco Control programme, in particular the Smokefree Homes campaign, and the SunSmart programme, for most of her time at HSC. Recently Kiri’s focus has been on research and evaluation for the Healthy Eating programme. This will be her main area of work in future, and she is the R&E Unit's key contact for research and evaluation for the Healthy Eating programme. Kate Garland (Project Manager New Zealand Youth Tobacco Monitor). Kate joined HSC just over a year ago as the project manager for the NZYTM. She now wears two hats, as she also works with the Problem Gambling programme's team. Before joining HSC, Kate worked for five years at the Ministry of Health as a policy analyst, and has worked overseas in the banking industry. Rhiannon Newcombe (Senior Researcher). Rhiannon is the Unit's newest recruit, joining HSC in February. She is a Clinical Psychologist, with a PhD in Developmental Psychology. Rhiannon returned to New Zealand at the start of this year after working in London in mental health research at the Institute of Psychiatry at Kings College. At HSC, Rhiannon's responsibilities include research and evaluation in tobacco control and sun safety, and she is the key contact for the Unit's work for the Smokefree Community programme and the SunSmart programme. Melonie Martin (Intermediate Researcher). Melonie completed a PhD in Psychology at Massey University and, before joining HSC, worked in the research unit at the Department of Internal Affairs. Melonie has been with HSC for just over a year and has worked on a variety of research and evaluation projects, including overseeing the evaluations of the Smokefree Cars campaign and Bike Wise Week. Melonie also has been involved in the research to support the development of the Problem Gambling programme, and this will be one of her key areas of work in future. Stella McGough (Researcher). Stella joined HSC in December 2004. She has a Masters in Psychology from Victoria University of Wellington. Before joining HSC she worked in the research division at the Ministry of Education. Stella works mainly on projects for the Tobacco Control programme, although she still contributes to the development and evaluation of the SunSmart programme. Stella oversees the Smokefree/Auahi Kore Monitor and is responsible for analysing and reporting on the key results. Alex Nicholson (Researcher). Alex joined the Unit in January 2007. Before joining HSC she worked for two years with the Wellington School of Medicine’s Asthma Research Group (WARG). Her previous roles include working as an English teacher in Italy and as a youth worker in London and Lower Hutt. Although born in New Zealand, Alex grew up in Cornwall in the UK. She has been back in New Zealand for three years. Alex's current work includes contributing to large qualitative research project to help HSC understand more about the views and experiences of one of its key audiences parents and caregivers. Continuing her interest in youth, she is also involved in reporting key results from the NZYTM. In future, Alex will also be involved in research and evaluation to support the Healthy Eating programme. Ingrid McDuff (Intermediate Researcher). Ingrid’s work in public health research began with study and employment at the University of Auckland’s School of Population Health, where she completed a Masters in Public Health in 2005. After this, she spent time in Canada working in obesity research at Simon Fraser University in Vancouver. Ingrid joined HSC in September 2006 and is currently analysing the results from the 2006 NZYTM. She is also working on projects to reduce smoking initiation among young people and is the R&E Unit's key contact for tobacco-related youth research. Ingrid is also part of the team supporting the development of the Healthy Eating programme. Sue Walker (Manager). Sue joined HSC in October 2005 to take up the newly-created role of manager of the R&E Unit. Before this, she managed the Research and Evaluation Services team in the Department of Internal Affairs. Research and evaluation into healthy lifestyles was a key part of Sue's role from 1995 to 2001 as the Research and Information Manager for the Hillary Commission. This included an 18-month secondment as Research Manager for the Hong Kong Sports Development Board. Before coming to New Zealand in 1995, Sue worked on an extensive range of projects as a contract researcher in the public and private sectors in the UK. Sue oversees all of the Unit's work and is currently the key contact for the research and evaluation for the Problem Gambling Programme. Last, and by no means least, is Nigel Guenole. Sorry, we don't have a picture of Nigel! Nigel has worked as an analyst and statistics advisor for the Unit since 2004. Currently based in London, Nigel contributes to the data analysis and reporting for a number of projects and emails the results back to us. His latest project is a report on smoking behaviour and attitudes of Pacific youth, using data from the 2004 Youth Lifestyle Survey (YLS now part of the NZYTM). We will be publishing this report shortly. If you want to know more about the work the Unit is doing, please get in touch with our key contacts. We will be publishing key results from our 2006/07 work in the next Chat Sheet. The reports we write and commission are being published on the HSC's website as they become available. Check out the latest reports for the Healthy Eating Programme here. ConferencesOceania Tobacco Control ConferenceIf you contribute to tobacco control you should be attending this conference it will be the biggest and most important tobacco control conference ever seen in New Zealand and it is unlikely you will see another of this magnitude for many years to come BE THERE! Make sure you register soon if you want to take advantage of the early bird rate. MerchandiseEnd of Year Fast ApproachingWith the end of the financial year fast approaching we imagine a few of you might want to make last-minute purchases. If you are one of these people please note that sales room purchases close at 5pm Wednesday 27 June (for our end-of-year stocktake on Thursday 28 June). As we will be unable to process and orders after 5pm on the 27th get your order in now. _________________________________________________________________________ HSC (HEALTH SPONSORSHIP COUNCIL) 1st FLOOR, FULBRIGHT NZ HOUSE, 120 FEATHERSTON STREET, PO BOX 2142, WELLINGTON _________________________________________________________________________ MERCHANDISE PRICE LIST Effective May 2007 Please allow a minimum of 2-3 weeks production/turn around time for most items. HSC charges $5.63 Inc GST for postage and packaging on all orders. To view various merchandise items go to www.hscnz.org . Orders can only be emailed if NO purchase order is required by your organisation. Telephone 04 472 5777 • Facsimile 04 472 5799 • Email [email protected]
PLEASE FAX YOUR ORDERS TO SHARDA 04 472 5799. Or email to: [email protected]
OFFICAL ORDER FORMS WITH ORDER NUMBERS MUST BE SENT IF REQUIRED BY YOUR ORGANISATION Organisations or individuals that do not have a credit rating with HSC please send a cheque with your order to the above postal address or contact us to organise setting up a credit account. Terms of Trade All accounts are payable by the 20th day of the month following the date of invoice. If the account is not paid within 60 days after the due date, our debt collection agent may charge you a fee equal to 25% of the unpaid portion of the price, but not less than $25.00. Where the total debt collection agency costs, legal and other costs arising from the collection of any amount owing exceeds the debt collection fee charged, our debt collection agent is also entitled to recover such additional costs from you. This clause is intended to be for the benefit of and enforceable by our debt collection agent under the Contracts (Privity) Act 1982.
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