Smokefree… (www.smokefree.org.nz)
Smokefree Homes and Cars
In a new development for our second-hand smoke work, we will soon be adding a cars component to the wider second-hand smoke campaign. We aim to launch television, radio and print commercials in September, highlighting that cars that children travel in should be smokefree at all times. The mass media campaign will be supported by printed materials and resources, available for use in the community.
For more information about what’s happening in this area contact MARIJA ([email protected]).
Smokefree Public Places
Congratulations to Upper Hutt, the latest city to implement smokefree parks, reserves and playgrounds. Mayor Wayne Guppy and his progressive council have decided that they want to do their bit to contribute to reducing the number of young people beginning to smoke. Role modelling positive smokefree behaviours is one way to achieve this – the less young people see smoking around them, the less likely they are to smoke.
Over the coming months, we’ll be looking to put together a list of learnings from the Upper Hutt experience to share with other communities that are looking to introduce similar policies in their areas.
World Smokefree Day
2006 saw 28 regional teams register to participate in World Smokefree Day. This included more than 200 individuals from 160 different organisations. Regional collaboration seems to be at an all-time high and we congratulate you all on great teamwork. We’d also like to encourage your coalitions to remain active year long to deliver tobacco control messages in your communities.
The huge numbers of media clippings we have received show us how many of you are using World Smokefree Day as a strategic tool to complement tobacco control priorities, rather than as a one-off activity. Keep up the great work!
Watch out for the World Smokefree Day evaluation questionnaire that will be distributed soon. We’d appreciate all team members returning completed forms.
Smokefree Youth
Smokefree Pacifica Beats
2006 sees a new structure for Smokefree Pacifica Beats with the addition of two new hip hop categories. This will help the event appeal to a wider, and different, youth audience. It is expected the new ‘MC Battle’ and ‘Beatboxing’ categories will be more effective in connecting with key target audiences – Maori and Pacific youth.
Hip hop is a means of expression for young people worldwide. It is part of a global movement that has seen marginalised groups on every continent use the elements and messages of hip hop (MCing, DJing, breaking and graf art) to make sense of their own communities and where they fit into dominant culture.
“Hip hop is used as a tool for empowerment. And this empowerment comes from disenfranchised, minority, and indigenous peoples talking about their lives and experiences in a positive way. New Zealand communities, particularly Maori and Polynesian, have embraced hip hop culture as part of their own identity, and its popularity entered mainstream media and markets in the late 1990s” (Source: hip hop website ‘thenext’ June 2006).
There is currently no high-profile national hip hop competition for school-age youth and the ‘morphing’ of Smokefree Pacifica Beats into a hip hop event could well ensure a valuable link between the Smokefree brand and this rapidly-growing culture. The event has the potential to become the Smokefreerockquest of New Zealand hip hop.
Smokefree Pacifica Beats is the Youth Programme’s strongest link with our most at-risk youth and contributes to the goal of increasing the adoption of smokefree attitudes and behaviours among young people. It also provides the Youth Programme with exclusive content for TheSet website, a powerful link with grass-roots Kiwi hip hop music, access to role models, and advertising material to use as incentives for the adoption of smokefree policies in youth magazines.
Smokefreerockquest
2006 is shaping up to be another successful year for Smokefreerockquest. Entries are up from 560 bands in 2005 to 610 this year, with significant growth in the lower mid North Island (Manawatu, Wairarapa and Taranaki)
Organisers report that heats are being well attended this year - anecdotally 30% up on previous years so far, with family support seemingly on the increase. They also note that female performers have increased at the regional final level
Media kits sent to all daily newspapers, youth and music magazines this year included the 2005 Smokefreerockquest CD produced by Warners and featuring finalist bands.
A new media release previewing heats has been introduced this year and this means each regional event generates four potential stories - heats preview and results, and finals preview and results. The release on regional finals’ results, with a quote collected on the night from the winning band, is well received and often gets front page coverage along with a photo of the winners.
Media awards have been introduced this year to encourage young people to write about Smokefreerockquest for school papers, local media and TheSet website.
Smokefreerockquest continues to be the Youth Programme’s largest partnership and contributes to the programme goal of increasing the adoption of smokefree attitudes and behaviours among young people. It also provides the Youth Programme with exclusive content for TheSet.
TheSet (www.theset.co.nz)
TheSet website is now sporting a new improved home page, which is more aesthetically pleasing and provides better navigation. A new ‘MySpace’ page directing traffic to TheSet has recently been developed and has attracted more than 240 ‘friends’ within just three weeks of going live.
MySpace is a relatively new social networking website that has become an increasingly influential part of teen culture. It offers an interactive network of blogs, user profiles, groups, photos, and an internal e-mail system. As of May 2006 MySpace is the world's fourth most popular English-language website and the fifth most popular in the world with 84 million registered accounts. The addition of TheSet page on MySpace will enhance the credibility of TheSet website and embed the brand into the newest technological fad of young people.
As usual, please do not promote TheSet website, as it is carefully and deliberately kept separate to the Smokefree brand. The subtle health messages within its content are considered more effective in an un-branded online environment. TheSet is promoted at Smokefree supported events and via youth print media.
Auahi Kore Panui ... (www.auahikore.org.nz)
Matariki
Matariki continues to grow as a time to celebrate, reflect and set a plan for the future and, as such, is a successful vehicle to deliver the kaupapa of Auahi Kore into a wide range of settings that Maori frequent.
HSC’s Matariki resources have again been well received. They continue to be used as a school teaching resource, in displays celebrating Matariki, and at a number of Matariki festivals that focus on showcasing traditional Maori arts and crafts, food and music.
Maramataka and Wallplanner
The maramataka and wallplanners have been out for a while now, but we still have some available if you have not yet received yours. Please send an email with your physical address if you would like some.
The images in the maramataka portray passion, strength and vitality – common attributes of being Maori and Auahi Kore. Images have been gathered from national and local initiatives, promoting the Auahi Kore kaupapa.
Auahi Kore Website
The website has been revamped and a new Rangatahi section has been included. This section includes information that highlights the focus tobacco companies have placed on marketing messages to young people. It also contains a number of facts and some quotes from leading New Zealand hip hop artists in response to the tobacco company marketing tactics.
A new addition to the Rangatahi home page is a comments box, which allows visitors to write comments about the information that they have read, smoking and any other thoughts or views. To date there have been some interesting and positive comments made.
The main home page now also contains a link to Maori Tobacco Control News, where visitors to the site can view the latest advertising campaigns from Te Reo Marama (Maori Smokefree Coalition) and read the articles regarding their recent trip to New York, including the speech that Shane delivered at the Altria shareholders’ meeting.
For more information on Auahi Kore activities contact MERE ([email protected]).
Walking and Cycling
National Marketing Awards
Bike Wise Week has made it through to the final round of judging in the 2006 Marketing Magazine National Marketing awards. Keep your fingers crossed for us later this month when the awards will be announced.
Walking Maps Toolbox
We’re pleased to announce that Waterloo School and Dyer Street School in Lower Hutt are the first schools in New Zealand to develop maps using the new Walking Maps Toolbox, developed by HSC in conjunction with Living Streets Aotearoa, Educating NZ and Terralink. Waterloo School launched their map on 22 June with 500 pupils and followed it up with a Walk to School Day on 23 June.
HSC Programme 2006-07
We’re very pleased to announce that Land Transport NZ and the Ministry of Health have agreed continued funding for a HSC Bike Wise and Walking programme for 2006-07. Activities for the next year include the following:
Bike Wise
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Bike Wise Week 2007 including the Business Battle, Go by Bike Day and the Mayoral Challenge.
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Support for Kiwi Cycling.
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Funding for the biennial cycling conference.
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Bike Wise Community Partnership Programme – a micro-funding scheme for community-based cycling initiatives.
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Development and coordination of a network of community-based cycling stakeholder user groups. |
Walking
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Development of a Walking Resource Database.
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Development and coordination of a network of community-based walking stakeholder user groups.
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A new Walking Community Partnership Programme.
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Walking Maps Stage 2 – promotion and evaluation of the Walking Maps Toolbox developed in 2005-06.
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Contribution to the planning of the 2008 Walking Conference. |
SunSmart… (www.sunsmart.org.nz)
You would expect this might be the time of year when work on this programme would be a little less pressured. No such thing - partnerships have been evaluated, research results have been finalised and analysed, new projects have begun and plans for the future are being developed for implementation. It’s an exciting time! We’ll have more detail on the SunSmart Programme 2006/07 for you in the next Chat Sheet.
UV Workshop
A very successful three day workshop was held in Dunedin a couple of months ago, with more than 65 experts from around the world attending. A variety of subject matters was covered, from ozone depletion to sun tanning attitudes. Extended abstracts can be found at http://www.niwascience.co.nz/rc/atmos/uvconference/
Vitamin D
Just a reminder - the first national position statement around vitamin D and sun safety “The Risks and Benefits of Sun Exposure” can be downloaded from the SunSmart website.
Early Detection
The Early Detection Advisory Group has now had three full-day workshops and the final report will be completed by October. The Group’s purpose is to develop evidence-based policy and strategies for the early detection of skin cancers, particularly melanoma, to reduce mortality.
SunSmart Schools
The SunSmart Schools website continues to be a great source of information for those working on sun safety in the schools setting, particularly those schools with primary and intermediate students (www.sunsmartschools.org.nz).
For more information please contact WENDY (email [email protected]) or SUSIE (email [email protected]). You can also check out the framework for 2005-2008, and other SunSmart information, on www.sunsmart.org.nz
Healthy Eating Healthy Action
In the last 20 years, the number of overweight and obese people in developed countries has increased so quickly that it has been described as an epidemic and New Zealand is no exception. In 2002/03 one in three adults was overweight (excludes obese) and one in five adults was obese.
Obesity is a risk factor for many chronic diseases including type 2 diabetes, heart disease, hypertension and stroke, gallstones and some cancers.
Improved nutrition and increased physical activity would significantly reduce the prevalence of obesity.
The Ministry of Health’s New Zealand Health Strategy identifies improving nutrition, increasing physical activity, and reducing obesity as population health priorities. Because these issues are inter-related, the Ministry has developed a strategic framework – Healthy Eating Healthy Action: Oranga Kai – Oranga Pumau (HEHA) - to help develop a united approach to improving population health in these three areas.
Social Marketing Campaign
The HSC's main contribution to HEHA is to improve nutrition through social marketing.
We are currently building our research and marketing capacity to respond to this exciting new area of work. Over the next few months we will consider the evidence about the types of campaigns and messages most effective in promoting positive nutrition practices and then develop the public health framework from which the campaign will be launched.
Research Symposium
HSC recently hosted a research symposium and hui on behalf of the Ministry of Health, to start thinking about the current and future research needs to support the implementation of the Ministry’s Healthy Eating Health Action Strategy. Key researchers and providers in the three key strategic areas of nutrition, physical activity and obesity attended to discuss and consider the formation of a research agenda to inform future policies and programmes.
For more information about HSC’s HEHA activities contact MICHELLE ([email protected]) or ANNA ([email protected]).
Problem Gambling
Gambling-related harm is an emerging public health issue in New Zealand, with significant health, social and economic implications. In the last decade, there has been an increase in the use of gambling products and expenditure (player losses) as well as increases in the number of people seeking help for their own or someone else’s gambling.
In September 2003, Parliament passed the Gambling Act, which aims to control, regulate and monitor gambling. The Acts lists preventing and minimising gambling harm as one of its purposes.
Social Marketing Campaign
The HSC's main contribution to preventing and minimising gambling-related harm is to develop and implement a national social marketing approach that raises public awareness of, and strengthens society's response to, gambling-related harms.
The problem gambling programme follows a contract the HSC had with the Problem Gambling Committee (which was subsequently transferred to the Ministry of Health). The previous contract involved a number of activities, including the development of the following:
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A stocktake of resources used to prevent and minimise gambling harm. |
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A literature review to assess the current situation in New Zealand and to inform social marketing objectives. |
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A health promotion workforce development survey to identify the nature of the workforce and to assess their training and development needs. |
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Advice on a national social marketing approach to prevent and minimise gambling harm in Aotearoa New Zealand. |
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A behaviour change indicators project to develop and test some indicators (benchmarks) of behaviour change related to a planned social marketing/public health approach. |
As previously mentioned, we have appointed Teresa Pomeroy as the Programme Manager for Problem Gambling. Teresa comes from the Ministry of Health and has a background and experience in communications. Teresa will be looking to develop and implement the national social marketing approach with input from some key players in this field. She will also be working closely with other public health organisations addressing problem gambling in New Zealand.
We are aiming to launch the new social marketing campaign by the end of March 2007.
For more information on this topic area, including the literature review, check out our website at www.hscnz.org or contact TERESA ([email protected]).
Research and Evaluation
The research team's activities to support the development and implementation of HSC's social marketing programmes in the second quarter of 2006 include:
Tobacco control
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HSC's contribution to the Ministry of Health's assessment of the implementation of the Smoke-free Environments Amendment Act is nearing completion. The final survey assessing exposure to second-hand smoke in workplaces and support for workplace smoking bans has been completed. The results continue to be very positive. Reported exposure to second-hand smoke in indoor workplaces (in the seven days before people were surveyed) halved between 2004 and 2005. The 2006 survey shows that this decrease has been maintained. A report on the results from all four surveys (2003 to 2006) will be published on the Ministry's website.
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The final report on bar managers’ support for smoking bans has been published on the HSC’s website. A summary or the full report - Attitudes to smokefree bars among New Zealand bar managers – can be downloaded from www.hscnz.org/publications.html
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The HSC and Action on Smoking and Health (ASH) are getting ready to survey teenage students about their smoking habits. During August and September nearly 40,000 teenagers nationwide will be asked to take part in a school-based survey as part of the New Zealand Youth Tobacco Monitor (NZYTM).
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The NZYTM will obtain figures on smoking prevalence and investigate the factors associated with teenage smoking. Information collected about teenage smoking behaviours and attitudes will be used to develop tobacco control programmes to reduce smoking among New Zealand youth.
Participating schools will receive their own smoking prevalence figures, when the results are available in 2007. Schools can use these to develop their own smokefree programmes. The NZYTM also will contribute information to the World Health Organization’s Global Youth Tobacco Survey. New Zealand is one of the first developed countries to participate in this global study.
Sun safety
Results from the latest survey of New Zealanders' sun protection behaviour and attitudes are now available. The HSC and Cancer Society have commissioned this survey every three years from 1994.
The results show a reduction in the number of people saying they have been severely sunburnt before (from 51% in 1994 to 39% in 2006), and increases in most sun protective behaviours, with the percentage saying they wore:
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A hat, increasing from 38% to 45%.
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Sunglasses, increasing from 45% to 52%.
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Sunscreen, increasing from 32% to 49% - the percentage of sunscreen users who used a SPF 30 sunscreen also increased from 34% in 2000 to 72% in 2006.
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Of continuing concern, however, are the findings that one-half of people still say they like to get a tan and a doubling in the percentage of people agreeing that a suntan protects you against skin cancer – up from 12% in 1994 to 24% in 2006.
Overall, the results are very encouraging but underline the need to continue promoting sun-safe behaviours and increasing people's understanding of the risks of being exposed to too much sun.
Preventing and minimising gambling harm
Preliminary research has continued to develop a public health approach to preventing and minimising gambling harm. The latest work completed and submitted to the Ministry of Health is a survey of public health workers in the problem gambling sector. The results show that the workforce in this sector is a recently established one and sees the need to up-skill across a number of areas. The results will be used to inform the development of the workforce in this sector.
Walking and Cycling
The evaluation of HSC's Bike Wise Week activities and events has been completed. In 2006, more than 5000 people took part in Go by Bike Day events in 30 centres and 560 participants from six centres provided feedback on the event. More than 4,000 people registered for the Business Battle and 1,346 responded to an online survey. More than 200 event organisers also responded to a post-event survey.
Key results include:
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Two-thirds of Go by Bike Day participants said they were very likely (30%) or quite likely (36%) to bike more often in the future.
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Six out of 10 Business Battle participants said they were very likely (26%) or quite likely (34%) to bike more often in the future, as a result of taking part in the Battle.
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Almost all Go by Bike Day participants said that the events were very well (71%) or quite well (25%) organised.
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Four out of five organisers said that Bike Wise Week was very (39%) or quite (44%) well organised.
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One-half of organisers (51%) were very satisfied with the support they received from HSC and 40% were quite satisfied.
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The results from the evaluation show that Bike Wise Week has the potential to encourage people to cycle more. How to realise and increase this potential is being considered in planning next year's events. The evaluation report will be published on HSC's website shortly.
A follow-up survey of Go by Bike Day and Business Battle participants is scheduled for September 2006 to see to what extent people have continued to bike or bike more often.
For more information on these projects or the work of the Research and Evaluation Unit, please contact SUE, ANARU, KIRI, STELLA, NIGEL, or MELONIE. For information about the NZYTM, please contact KATE.
Conferences, Seminars and Symposium
Rob Donovan Seminars
This one-day course will provide delegates with an introduction to the fundamentals of social marketing. The course will cover the basic principles of marketing and social marketing and it will look at the critical elements of an effective social marketing strategy from the big picture to delivery at the community level.
Prof. Rob Donovan has more than 30 years experience in conducting research and developing communication strategies to achieve belief, attitude and behavioural change for government and non-government organisations in Australia. In 2005 Rob ran a very successful one-day course on social marketing prior to the Social Marketing Downunder conference. He is back by popular demand.
Where and when:
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– Monday 4 September 9am – 3.30pm Hotel Grand Chancellor Airport (almost full).
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| Taupo |
– Wednesday 6 September 9am – 3.30pm Wairakei Resort.
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| Wellington |
- Friday 8 September 9am – 3.30pm Renouf Foyer, Michael Fowler Centre (Sorry, this session is full).
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– Tuesday 12 September 9am – 3.30pm Copthorne Hotel Commodore (almost full).
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Cost: $168.75 incl. GST per person (includes morning & afternoon tea and lunch)
If you are:
• Involved in social marketing and would like to brush up on the basics.
• Working in related fields and would like a better understanding of social marketing theory and practice
• A funder, purchaser or policy analyst who wants to gain a better understanding of social marketing
Then you should come along.
For a registration form or more information please contact ZARA ([email protected]).
If other queries please contact Jennifer Harris at [email protected]
New Zealand Smokefree Symposium 2006
Every two years since 1996 there has been a national Smokefree conference – this year it is scheduled for 16 and 17 October in Wellington. It is a little shorter (1 and 1⁄2 days) than usual, but is followed by two parallel half-day sessions – one on Tobacco Control Research and the other on cessation for those interested in these areas. Registration details are included with the Chat Sheet – book early as the venue has a strict limit.
If you have other queries please contact GINNY ([email protected]).
Oceania Smokefree Conference 2007
New Zealand has been selected to host the inaugural Oceania Smokefree Conference in 2007. This will be in Auckland in September. This conference is designed to replace both the biennial Australian and New Zealand conferences (New Zealand may well have a biennial symposium type event instead, similar to the 2006 symposium). We are very fortunate to have been allocated the responsibility to host the inaugural event – it is unlikely we will see this held in New Zealand again for 6–10 years so make sure you take full advantage and participate. A call for abstracts will be made later this calendar year and registrations will open at the same time – talk to your manager now about attending!
If you have any queries please contact IAIN ([email protected]).
Social Marketing Conference 2007
The biennial Social Marketing Downunder conference is booked for 8 and 9 March 2007 in Wellington. Speakers are being confirmed and the line up looks great! A call for abstracts will be made during September with registrations opening at the same time – make sure you book early if you wish to attend as the venue has a strict limit and interest in this conference has been growing strongly – don’t miss out as organisers are expecting a sell out.
If you have any queries please contact JENNIFER ([email protected]).
Shopping List
Tracksuit pants
With the end of winter fast approaching (we hope!), now’s the time to stock up on Smokefree/Auahi Kore tracksuit pants – at a never-before-seen price.
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Brand: Smokefree and Auahi Kore
Description: 100% nylon.
Double branded down white and grey panelling on both
sides of the leg. Elastic drawstring.
Colour: Black
Sizes: L, XL, 2XL, 3XL
Price: $40.00 (unlined) $45.00 (lined)
Super Special Price - $10.00 (unlined) and $15.00 (lined)
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___________________________________________________________________________
HSC (HEALTH SPONSORSHIP COUNCIL)
1st FLOOR, FULBRIGHT NZ HOUSE, 120 FEATHERSTON STREET,
PO BOX 2142, WELLINGTON
www.hscnz.org www.smokefree.org.nz
www.auahikore.org.nz www.lungfish.org.nz
www.bikewise.org.nz www.sunsmart.org.nz
Telephone 04 472 5777 * Facsimile 04 472 5799
[email protected]
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