What does the HSC do?
The HSC promotes health and encourages healthy lifestyles to New Zealanders. Our current focus is on:
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reducing cancers, heart disease, chronic respiratory disease and stroke by reducing the incidence and prevalence of smoking
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reducing skin cancers (including melanoma) and eye disease by increasing sun safe behaviours
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reducing obesity and its associated illnesses (diabetes, heart disease, kidney failure, joint deterioration etc) through better nutrition and increased physical activity
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reducing mental, social and financial harms by reducing the incidence and impact of problem gambling.
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Does HSC still do sponsorships?
HSC does, on occasion, use sponsorship to help achieve our objectives but they play only a very small part in the work the HSC carries out. As a general rule, HSC does not sponsor individuals, clubs, schools, local or regional organisations or teams, overseas travel, the purchase of equipment or capital assets or events or activities that are happening within three months of the request.
The Smokefree/Auahi Kore team’s focus is to reduce the burden of tobacco on Māori and Pacific people with a particular focus on reducing the number of Māori and Pacific youth that take up smoking.
Events, activities or organisations we partner with have the following types of characteristics. They:
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are nationally attended
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have large numbers of young Māori and Pacific, or people who influence this group (their peers or family), participating or attending
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support our communications themes
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have a focus on making environments smokefree.
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Smokefree and Auahi Kore signage is often seen at events. However, this does not mean the event is ‘sponsored’ by HSC. The signage reflects the kaupapa (philosophy) of the event/organisers and is part of a growing movement among communities to reject tobacco use. It is very rare that HSC pays to have signage displayed – the organisers do it because they want to promote a healthy environment and HSC, or more often a local Public Health Unit, supports this by providing the signage.
The work of the Smokefree/Auahi Kore Schools Group for the next 3-5 years is focused on national education organisations as a way to support them to support schools.
Where does the money come from?
The HSC is funded by the New Zealand government through a purchase agreement with the Ministry of Health.
What are you?
The HSC is a New Zealand crown agency that promotes health and encourages healthy lifestyles.

Who's in charge?
The HSC is currently governed by a board of six people who are appointed by the Minister of Health. Members of the board are:
Hayden Wano of Taranaki (Chair)
Dame Susan Devoy of Tauranga (Deputy Chair)
Maree Leonard of Marlborough
Fa'amatuainu Tino Pereira of Wellington
Linda Thompson of Auckland
Prof Peter Walls of Wellington
Who does what?
Key staff are as follows:
Iain Potter
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Chief Executive
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| Marija Vidovich |
Manager - Adult Auahi Kore/Smokefree
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Mere Wilson Tuala-Fata
(Te Atahaunui a Paparangi/Ngati Rangi) |
Manager - Maori Tobacco Control Auahi Kore/Smokefree |
| Susie Robertson |
Project Manager - Youth Auahi Kore/Smokefree |
| Laurianne Reinsborough |
Manager SunSmart |
| Michelle Mako |
Manager Nutrition and Physical Activity |
| Hannah Crump |
Manager Problem Gambling |
Tane Cassidy
(Ngapuhi/Ngati Hine) |
Manager Business Development Unit
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| Rhiannon Newcombe |
Acting Manager Research and Evaluation
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| Penny St John |
Manager Programme Support
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| Felicity Close |
Communications Manager |
| Debbie Moody |
Human Resources and Office Manager |
| Chrissy Takai and Karyn-Marie Scott |
Merchandise
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Phone (04) 472 5777
Fax (04) 472 5799
Email [email protected]
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Last updated: 1/06/10.
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